rodo h orellana

Design leader · Product builder · AI-native operator

I lead design from
complex idea to
shipped product.

I build teams, product systems, and AI-native delivery workflows that turn complex business problems into clear, scalable digital products.

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  • 20+ Years
  • 50+ Platforms shipped
  • 1 → 3 Design team scaled
  • Up to 70% Faster MVP delivery

Selected work

Five projects. Range, complexity, and measurable impact.

Digital Fibre A real-time operations platform for France's national fibre-optic roll-out. Enterprise infrastructure · Product design director Improved operational efficiency and error prevention by more than 40% after replacing fragmented hand-offs with one real-time source of truth. Pharmatalent A multi-sided B2B SaaS talent platform with dual-algorithm ML search for regulated life-sciences. Life-sciences · B2B SaaS · Lead product designer · Interface architect · Client lead Made recruitment about 40% more efficient, with ML search recruiters could understand and steer in their own words. Ford — Access Tomorrow Today A gamified recruitment experience repositioning Ford as a mobility-technology brand. Automotive · Mobility technology · Co-lead product design (transatlantic agency cohort) Delivered a fully interactive proof-of-concept on a tight schedule, using AI-assisted design pipelines. ToPlayGether A multi-sided platform connecting players, teams, clubs and competition organisers, from finding a game to running a paid league. SportsTech · B2B2C · Marketplace payments · Product design director · Visual identity & design system Brought the whole amateur-sport journey — discovery, community, payments, and running competitions — into one platform across web and mobile. Commerce, three buying decisions Three e-commerce projects across skincare, personalised children’s books and coffee, each asking a different version of the same question: what does someone need to understand before they feel ready to buy? E-commerce · Beauty · Publishing · Coffee · E-commerce design · UX/UI & delivery A body of commerce work spanning guided discovery, configurable products and B2B purchasing across WooCommerce, Shopify and PrestaShop.

A curated selection from 50+ shipped platforms — more case studies on request.

Leadership system

The interface is visible. The operating system behind it creates momentum.

  1. 01

    Direction

    Translate commercial ambition and user needs into a clear product thesis.

  2. 02

    Teams

    Hire, mentor, align, and raise the multidisciplinary craft bar.

  3. 03

    Systems

    Create scalable product, design, and delivery frameworks.

  4. 04

    Shipping

    Connect design and engineering, reduce risk, and move ideas into production.

AI-native delivery runs as a thread through all four — not a standalone service, but how direction, teams, systems, and shipping move faster.

Evidence

Seniority, verifiable at a glance.

  • 20+ Years across product, design & delivery
  • 50+ Platforms shipped
  • 1 → 3 Design team scaled
  • 12 Multidisciplinary studio team
  • Up to 70% Faster MVP time-to-market
  • 30% Delivery-efficiency improvement
  • 6 Countries: UK, US, FR, ES, UAE, TW

Selected organisations · Ford · Unilever · Disney · Ubisoft · Activision

Career trajectory

A widening scope of responsibility.

  1. Rocketvan

    2022 — present

    Co-Founder & Head of Design & Innovation

    Founded and lead a dual-shore product studio; grew the design/UX team from 1 to 3 within a 12-person multidisciplinary practice.

  2. Hacking Founders Podcast

    2025 — present

    Co-Host & Executive Producer

    Built the brand and AI-driven content pipeline; interviewed 12+ venture-backed founders.

  3. iMediaVan

    2015 — 2022

    Digital Director / Digital Art Director

    Directed a digital team of 6 scaling to 10+ across web, cloud, and IoT delivery.

  4. YardPartners

    2010 — 2015

    Senior Digital Designer

    Led interactive platforms and identities for global consumer brands.

  5. Paris · Barcelona · London agencies

    2001 — 2010

    Art Director & Digital Designer

    Delivered high-profile campaigns and interactive work for entertainment and telecom brands.

About

I have built digital products across London, Barcelona, and Paris — but my approach to leadership was shaped just as much by teaching capoeira: create a strong system, make space for individual expression, and help the group move as one.

I work across five languages, make with Raspberry Pi and 3D printing, and co-host the Hacking Founders podcast. More about me →

Contact

Let's turn the next complex idea into working form.

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