Design leadership shaped as much by capoeira as by the studio.

I'm a design and product leader with 20+ years building, directing, and scaling digital products — from zero-to-one MVPs to enterprise SaaS — across the UK, US, France, Spain, UAE, and Taiwan.

I co-founded Rocketvan, a dual-shore product studio, and lead cross-functional teams of designers, engineers, and AI specialists across London and Barcelona. I helped grow the studio from 3 people to 12, and I manage its design and UX team of three, two of them senior, alongside contractors in Cameroon, Brazil, Latvia, Taiwan, Japan, and the US. Being a co-founder means I carry the decisions as well as the craft: I'm the deciding voice on design hires, I've let senior people go where they couldn't hold the role, and I scope and price the work against margin targets of 15–25%. Along the way I've cut MVP time-to-market by up to 70% and shipped 50+ platforms.

I speak and sit on panels at industry events — the AI Summit, FrontierTechX, and the Africa & UK Trade Show — alongside webinars and the Hacking Founders podcast, which I co-host.

For 10+ years I taught capoeira and led a 15+ member academy. It shaped how I lead: build a strong system, make space for individual expression, and help the group move as one. Beyond the studio I make with Raspberry Pi and 3D printing, and work across five languages.